The power of influencing environmental responsibility

What is the power of celebrity and how can it be used for good?

These are two big questions that our generation of Millennials have been confronted with in a world that seeks validation from the internet and pop culture.While social media popularity and the value of celebrity image can be used to promote things from retail products, businesses, and even snack foods, influencers can also be used for fighting climate change and spreading the word on sustainability.

This blog highlights a list of celebrities that have taken it upon themselves to utilize their star power for a greater good. These celebrities are actors of change and models of a sustainable mindset for current and future generations.