Biodegradable, eco-friendly, organic – these green branding concepts have rapidly burst into our lives and continue to gain momentum, forcing businesses to reckon with them. Today, a third of customers prefer to interact with brands for whom eco consciousness is more than just a phrase, but a core principle.

Luckily, many international organizations and businesses have begun taking aggressive action to combat the deterioration of natural conditions including changes within their own operations. As a result, restructured marketing can be used as a tool to reflect these changes to become a full-fledged herald of the brand's sustainable mission and convey this to as many potential customers as possible.

You’re probably thinking, what can I do and how can I do this– let's unpack this now.

People are now, more than ever, concerned about saving the planet and the health of the environment. That is why adopting eco-friendly practices within your business structure is a popular trend that is here to stay. It is not only companies that are undergoing changes, there are shifts happening in consumers’ mindsets as well. According to the recent data, 26% of European citizens buy only “eco-friendly goods” and for over 50% of this figure, these choices are made frequently.

With data pointing to these types of changes, the world of business will need to adapt to meet consumer demands. In light of this, we have prepared a list of tips on how to market your eco-friendly business to get the consumer recognition that you deserve. Enjoy!

The era of businesses turning a blind eye to its environmental responsibilities is long over, and today even the smallest enterprise is called upon to do its part in reversing climate change and protecting the world we all live in.

Consumers across the board are savvier than ever and will be actively seeking out companies and products that align with a more sustainable and eco-friendly future. Green practices also allow owners to save considerable amounts of money and streamline their offerings – a win for everyone involved, including the planet!

Here are 4 practical ways to make your business more eco-friendly.