The world has gone through a lot of changes in the last two decades as a result of climate change. The expectations for green practices are influencing the way businesses think about their products. Whether sourcing, producing, or transporting, every aspect of a product's life cycle can have a significant impact on the environment and human beings on the whole.

But what exactly is green marketing?  Read to learn more.

In this post, we will address the topic of green branding and marketing, explore workable methods on how to optimize your green marketing campaign whilst living up to your sustainability claims and how to tread the fine line between green marketing and greenwashing.

Many individuals have decided to adopt eco-friendly habits, but businesses, especially those with a large environmental footprint have an obligation to take responsibility as well. Hiring a sustainability manager is a great choice for businesses of all sizes that are ready to reduce their impact and become more sustainable.

The tourism industry has taken a massive hit during the global pandemic with 75 million jobs put at risk worldwide. Luckily, recovery is just around the corner. This makes 2021 the perfect time to plan out how you can help your tourism business and those in your industry recover and build back better.

In this blog, I’ll provide tips in two sections: for those looking to start a sustainable tourism business and those who already have a tourism business and are looking to operate more sustainably.

It's safe to say that going green is "in." As the general public is growing more concerned about the state of the environment, more corporations are adopting sustainable practices to stay in their good faith. Unfortunately, this trend may have a dark side.

Just because a company adopts an image of caring for the environment doesn't mean they have a legitimate interest in being eco-friendly. This blog will look into how some corporations may be giving off the illusion of sustainability while actively harming the environment in a phenomenon known as corporate greenwashing.