In this post, we will address the topic of green branding and marketing, explore workable methods on how to optimize your green marketing campaign whilst living up to your sustainability claims and how to tread the fine line between green marketing and greenwashing.

Many individuals have decided to adopt eco-friendly habits, but businesses, especially those with a large environmental footprint have an obligation to take responsibility as well. Hiring a sustainability manager is a great choice for businesses of all sizes that are ready to reduce their impact and become more sustainable.

Biodegradable, eco-friendly, organic – these green branding concepts have rapidly burst into our lives and continue to gain momentum, forcing businesses to reckon with them. Today, a third of customers prefer to interact with brands for whom eco consciousness is more than just a phrase, but a core principle.

Luckily, many international organizations and businesses have begun taking aggressive action to combat the deterioration of natural conditions including changes within their own operations. As a result, restructured marketing can be used as a tool to reflect these changes to become a full-fledged herald of the brand's sustainable mission and convey this to as many potential customers as possible.

You’re probably thinking, what can I do and how can I do this– let's unpack this now.

The effects of the novel Coronavirus and the resulting lockdown have been so widespread it would seem that every day another industry is claiming difficulties and rolling out a crisis plan.

What does all this disruption mean for solar power, which was by all accounts experiencing prodigious growth all through 2019? Let’s take a look at some of the ways the industry has been affected – and how it could respond to survive and thrive in an unstable marketplace.