In this post, we will address the topic of green branding and marketing, explore workable methods on how to optimize your green marketing campaign whilst living up to your sustainability claims and how to tread the fine line between green marketing and greenwashing.

Many individuals have decided to adopt eco-friendly habits, but businesses, especially those with a large environmental footprint have an obligation to take responsibility as well. Hiring a sustainability manager is a great choice for businesses of all sizes that are ready to reduce their impact and become more sustainable.

With life slowly returning back to business as usual, now is the time to futureproof your business and implement sustainability strategies that will keep your business on track for the long-term.

In this blog, we will explore how businesses can make a positive impact, strengthen their branding, and set an example for other businesses by choosing to operate sustainably.

Understanding why CO2 neutrality should be your new business milestone will put you in the right direction of lessening your environmental footprint.

CO2 neutrality is a great goal to achieve as a business to play your part in giving back to the environment as well as strengthening your company and its potential as a brand. Want to know how? Read my top tips.

Biodegradable, eco-friendly, organic – these green branding concepts have rapidly burst into our lives and continue to gain momentum, forcing businesses to reckon with them. Today, a third of customers prefer to interact with brands for whom eco consciousness is more than just a phrase, but a core principle.

Luckily, many international organizations and businesses have begun taking aggressive action to combat the deterioration of natural conditions including changes within their own operations. As a result, restructured marketing can be used as a tool to reflect these changes to become a full-fledged herald of the brand's sustainable mission and convey this to as many potential customers as possible.

You’re probably thinking, what can I do and how can I do this– let's unpack this now.

From experiencing different cultures to exploring new sights and sounds to connecting with people from diverse communities: there are a million and one reasons people travel around the globe. However, even the tourism industry cannot escape the murkiness of climate change as evidenced by the growing body of research showcasing just how much globetrotting is impacting the environment.

This blog will examine the environmental impacts, particularly CO2 emissions, that tourism is having as a result of current tourism practices concluding with insights on what can be done to alleviate these impacts and change the face of tourism for the better.

The era of businesses turning a blind eye to its environmental responsibilities is long over, and today even the smallest enterprise is called upon to do its part in reversing climate change and protecting the world we all live in.

Consumers across the board are savvier than ever and will be actively seeking out companies and products that align with a more sustainable and eco-friendly future. Green practices also allow owners to save considerable amounts of money and streamline their offerings – a win for everyone involved, including the planet!

Here are 4 practical ways to make your business more eco-friendly.