The tourism industry is huge.

International tourism is one of the largest sectors in the world, contributing 10% of world GDP. The business volume of tourism equals that of oil exports or ‎food products. It has become one of the major players in ‎international commerce and represents one of the main income ‎sources for many developing countries, supporting 200,000,000 jobs: 1 in 11 jobs on the planet.


The tourism industry is continuously growing.

International tourism is one of the fastest growing sectors in the world. International tourist arrivals reached 1,184 million in 2015 and this is predicted to reach 1.8 billion by 2030. This growth comes with competition among travel and tourist companies, and destinations.


increasing pressures on the ocean.  

The growth in the tourism industry goes hand in hand with increased pressure on the marine environment and biodiversity. Nature based tourism accounts for 20% of total international travel and continues to grow. Some travellers want to experience nature first hand whether it be by snorkelling in the sea, fishing or whale-watching, others enjoy the less direct benefits of swimming in calm waters, or lying on white sandy beaches. With the popularisation of nature based holidays and tourists direct contact with nature, responsible tourism and sustainable practices are essential to prevent the degradation of the local environment.